Digital presentation of solar energy benefits
Flex Ltd. is known for many great achievements in numerous industries.
As a part of Smal agency we partnered up with Flex on their new branch in solar energy. Our goal was to highlight the benefits of onboarding solar into customer’s home and bridge clients with Flex.
Team
Andrej Melnikov Lead designer & Designer
Verena Pues Illustrator & Designer
How to
Process
Landing page
Little number of required interaction stayed. This actions needed to be performed designed in a way to be remembered by customers and it is joyful to use making sure of engagement.
Result page
Easy to grasp comparison of two decisions: go with solar and without. Looking at those in the near future and after 25 years.
In parallel we also were responsible to design landing pages for Flex dedicated in general to the topic of smart home combined with solar.
Result page
Easy to grasp comparison of two decisions: go with solar and without. Looking at those in the near future and after 25 years.
Result page
Easy to grasp comparison of two decisions: go with solar and without. Looking at those in the near future and after 25 years.
Result page
Easy to grasp comparison of two decisions: go with solar and without. Looking at those in the near future and after 25 years.
Result page
Easy to grasp comparison of two decisions: go with solar and without. Looking at those in the near future and after 25 years.
Result page
Easy to grasp comparison of two decisions: go with solar and without. Looking at those in the near future and after 25 years.
Title
About
How to
Process
① Brief Reading / Listening kick-off brief from a client. Stating questions along the way. Once the meeting is over in a separate discussion challenging brief in a way to bring new dimensions to it. Such ideas will to align with client. Outcome: follow up with client on understanding and clarifying open questions and any other aspects to make sure all sides are on the same page
② Analysis. Competitors research. In general being curious what did happen in other industries to set the quality bar. Outcome: design proposal
③ Outcome 1: wireframes communicating the ideas and directions for storytelling. Feedback: Inviting client to share their feedback to clarify the input. Continue with analysis. Steps 2 and 3 can repeat for a while
④ Refine. Once “big idea” is there. Polish design language and details, work on micro-interactions
⑤ Deliver. Hand over to engineers final designs and assets. Documentation and animatics for animations that needs to be coded. Outcome: coded versions that identical to designs that client signed off.
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Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
Hey there, this is the default text for a new paragraph. Feel free to edit this paragraph by clicking on the yellow edit icon. After you are done just click on the yellow checkmark button on the top right. Have Fun!
